BEATLES aspires to identify the individual, systemic and policy lock-ins and levers that influence entire food systems behavioural change and to develop transformation pathways of change to accelerate the systemic and systematic transition to climate-smart agriculture and smart farming technologies, fully aligned with the ambitions of the Farm to Fork and Biodiversity Strategies, and the new CAP at regional and EU levels.
By adopting a food systems approach, the agri-food value chain is viewed as a system of interlinked components where interactions lead to systemic innovations. Through targeted selection of agri-food value chains across the EU and by engaging multiple stakeholders in the co-creation of systemic innovations, in the context of appropriate behavioural and experimental settings, the project will provide an integrative inventory of behavioural insights about the full range of “lock-ins” and levers that hinder or motivate behavioural change, including individual, systemic and policy factors.
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